
Marginal gains

It’s a buzz phrase in sports like F1 racing and extreme sports and business.
It’s the foundation of how I built our business.
My best friend, Martin, grew his business on maximal gains. But his risk tolerances were higher than mine.
What’s best for you?
Whether it’s marginal gains or maximal gains, the only way you gain is by taking action. And failing. And taking action again. And succeeding or failing.
Either way you gain performance or experience.
I fly a paramotor. We call an aborted launch a successful practice taxi, not a failed launch.
Would you like to know the highest ROI marginal gain you can ever get?
Your reputation.
Warren Buffet says, “It takes 20 years to build a reputation and only 5 minutes to ruin it.”
Every positive Google review you get adds to your reputation.
Every negative review you get allows you to reply to it and give your side of the story in 4000 characters, which also adds to your reputation and experience.
Every review you don’t get also adds to your experience.
Each Google review is a marginal gain.
844 marginal gains became a maximal difference between Alley Kat and our competitors.
Get your free Google Review card now and start making those guaranteed marginal gains.
Request a free Google review card
John de Jong
Founder iGetYOUfound.com
800+ Google reviews
Google Guide level 8 and Google Expert
Need to get found online? AlleyKat.Marketing
Need to get found on the street? AlleyKatSigns.com
Need training? youtube.com/@alleykatsignsandmarketing
© 2026 Alley Kat Signs and Marketing, all rights reserved.
