John’s Appearance on the Enricher Business Circle Podcast

How do you build a business with over 900 5-star reviews, win runner-up for Business of the Year, and work side-by-side with your spouse for 16 years—without burning it all down? In this episode of the Enricher Business Circle, we sit down with John de Jong, the visionary behind Alley Kat Signs and Marketing.

With 45 years of sales and marketing experience and a 39-year marriage to his business partner, Barbara, John unveils the strategies behind their incredible success. We dive into the art of generating relentless social proof, the delicate balance of running a family business, and the unexpected parallels between paramotoring at 57 and entrepreneurial risk-taking.

You’ll learn:

• The key to a thriving business AND life partnership.

• How to systematically generate raving fan reviews.

• Marketing principles that have remained true for over four decades.

• Why embracing adventure is a competitive advantage in business.

If you're looking to build a legacy business built on trust, family, and exceptional service, this episode is your blueprint.