John’s Appearance on the Business, Brains & The Bottom Line Podcast

How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?

In this episode, we sit down with John de Jong, founder of Alley Kat Signs and Marketing, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.

Key Topics:

Building a business with over 775 Google reviews

Why online reputation is a competitive advantage

Google Business Profile optimization strategies

Getting found on Page 1 of Google

Lessons from 45 years in sales and marketing

Adapting and growing during the COVID era

The power of customer trust and local visibility

Mentoring entrepreneurs around the world

A practical conversation on how small businesses can use digital tools to create outsized results.