John’s Appearance on the Amplify Your Marketing Message Podcast

In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she welcomes seasoned entrepreneur John de Jong, who has built a reputation with over 900 reviews and decades of experience in marketing and visibility.

Together, they explore why reviews are the lifeblood of credibility, how to optimize your Google Business Profile (GBP), and why websites must evolve to meet the demands of both Google and AI search.

John shares practical strategies for asking, collecting, and responding to reviews, and explains how integrity and consistency compound into long-term success.

Listen to this episode to discover:

• Why reviews are essential for both bricks-and-mortar and online businesses

• The importance of starting small—every review begins with one ask

• Practical methods to make reviews easy: links, QR codes, NFC cards

• How to optimize your Google Business Profile for maximum visibility

• Why websites must be designed for search everywhere optimization and first impressions

• The power of video and human connection in building trust online

• Responding to reviews—positive and negative—with integrity and strategy